📣 Are you tired of cold calling, sending emails, and getting blocked on LinkedIn?

You blocked.

If the answer is ‘yes,’ then don’t wait another minute. Pick up the dang phone and call the professionals.

Now, for the good news: there’s a different number to dial. ☎️

No proton pack required.

In this issue we’re breaking down our favorite marketing strategy…

Podcasting.

It’s worked for us [at Talent Harbor].

It’s worked for 1,000s of others.

And it will work for you (if done right).

*we’re not here to sell you anything, but we did throw together a full white paper on podcasting. Refer a subscriber and we’ll send it to you.

🚨 Why You Need to Lean Into Podcasting. Today. Yesterday.

You’ve done:

  • the cold calls.

  • drafted the LinkedIn outreach.

  • left voicemails into the void.

  • attended the networking events.

Sound familiar?

It’s not that those tactics don’t work.

It’s that the math is f*ing brutal. 💀

A podcast invitation flips the whole dynamic. 🎙️

You’re not asking for time. You’re offering a stage… with an audience.

To explain why the stage technique works so well, we did what any contestant on Millionaire would do.

We phoned a friend.

👇 Meet Beth.

We sat down with Beth Fahey, an Expert EOS Implementer, who’s also host of Bad Boss Confessional.

Why’d she start?

(Spoiler: it wasn’t to build a big media company.)

It was to have genuine conversations she’d never otherwise get with the exact people she wanted in her professional orbit.

And here’s the beautiful thing.

- Some of those guests have become referrers.

- Some have become clients.

- All of them now know her, like her, and have her voice in their head when somebody asks, “Hey, you know anyone good?”

You can’t buy that, not even on the Dark Web. 🕶️

But you can record it…

🎧 SUBSCRIBERS-ONLY: Watch the full conversation with Beth

And here’s the kicker.

You’re already built for this.

💡 The Podcast Edge You Already Have

You’re already great at the hard parts:

Credibility? Check. ✅

Expertise? Check. ✅

Authenticity? Check. ✅

Connections? Double Check. ✅

You’re surrounded by peers (who could become prospects!) with countless stories and insights they’d gladly share on a recording.

You don’t have to seek out these guests. You get to choose who gets the next slot.

As Beth told us, you ARE the credentialed expert. The frameworks are in your back pocket. The case studies live in your head. You don’t need to invent the curriculum. You’ve been practicing it for years.

Now it’s about psyching yourself up to embrace the pod life. 🎧🔥

(If that isn’t the name of a hit new reality show, it should be.)

🧠 What a Podcast Actually Buys You.

Podcasting unlocks something nothing else does (at least not legally):

  • A 1-1, on-the-record chat with the prospect who’d ghost your cold email.

  • A library of evergreen content that compounds while you sleep.

  • Social proof that grows with every episode you release.

  • A built-in reason to follow up: “Loved our chat. Here’s the link.”

  • Referral partners with the easiest pitch on earth: “Just send them my podcast.”

  • A six-pack by summer.

Okay. Maybe not that one. 😂 The others are legit.

Oops.

🕵️‍♂️ Lessons Worth Stealing.

Here are three takeaways you can take back to the office and pretend you came up with them on the drive home:

1. The real ROI lives in the conversation, not in your download count. Beth’s best referrals came from guests, not listeners. Your mother is loyal. She is not, statistically, a buyer. 😅
2. Capability isn’t the bottleneck. You already have the skills. So consider this your formal authorization, signed by us, notarized by nobody, legally binding in zero jurisdictions.
3. Your guest list is your prospect list. Treat it like a dating app where everyone you swipe right on actually has to talk to you for an hour. Choose wisely.

♟️ Your Move.

Beth put it best: her favorite podcast hosts (Brené Brown, Marc Maron, Amy Poehler) are “all interesting because they’re interested.” 🤯

Borrow that principle. Then chew on these five questions this week. 👇

#1 What’s your goal? Brand awareness, lead flow, referral acceleration, thought leadership, a cure for loneliness. All four count. The fifth is between you and your therapist.

#2 Who do you want to talk to? Picture your guest list. Visualize it. To quote another 80s classic: “Be the ball.” Five is enough to start. Fifteen makes you a latter-day Chuck Norris with a USB mic.

#3 How will they benefit? A great podcast invitation makes the guest the hero of the conversation. Get clear on what the ROI looks like for the people you’d want on the show.

#4 How will this help your business? Tie it back to a thread you can actually pull: revenue, referrals, retention, relationships. If the podcast doesn’t pull a thread, you’ve built quite a time-consuming, pricey way to hear yourself talk.

#5 What’s your safe word for when a guest won’t stop talking? Pick it now. Tell your producer. Future you will thank present you.

🪨 New Podcast

🔥 Want to hear more conversations like this?

Here a couple of our recent favorite episode:

Got a confession? We sure do. 😬

Ours: one of us inexplicably still owes Blockbuster $4.27 in late fees for Kazaam. 📼

Now tell us yours.

THAT’S A WRAP

To your sales success— whatever you're confessing to 🚀

-Elana & Ryan
Find Elana On LinkedIn 
Find Ryan On LinkedIn

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