
đŻThe Sticker Shock Dilemma
"Your price is too high!" đąâweâve all been there. Youâre ready to close the deal, and suddenly, your prospect freezes like they just saw their first ghost on Halloween.
But donât worry, weâve got your back with a foolproof strategy to make them see the value behind the number.

Sticker shock level: Oscar-worthy performance. đđľ
đď¸But now⌠Evan Blumenthal Is Here to Turn âNoâ Into âHeck Yes!â
Before we dive in, meet your guide to mastering sales and keeping your cool, the one and only Evan Blumenthal!
A sales guru (and EOS Implementer) who knows how to turn ânoâ into âheck yes.â
Evan brings sharp insights, practical tips, and a splash of humor to every conversation.
Buckle up, itâs going to be a value-packed ride! đ
âď¸To the mailbagâŚ
đŠ Dear Elana and Ryan, every time I share my pricing, I get the lookâa mix of sticker shock and âCan you do better?â
Itâs making me second-guess myself before they even object.
How do I stand firm without discounting out of fear?
Molly., Account Executive of Corporate Training Programs, Atlanta, GA.
đâ¨Universal Truth: Itâs About Value, Not Price
We know that look, Molly, itâs part shock, part skepticism, and 100% challenging. Letâs break it down and help you hold your ground with confidence.
Hereâs the truth bombđŁ: When they say âtoo much,â they really mean, âConvince me itâs worth it!â
Think of it like explaining why avocado toast costs $12âitâs about the experience, not just the ingredients. đĽ
đ§ââď¸STEP 1: Breathe (No, Seriously)
Remember Jerry Maguire? Right after getting fired, he tells everyone, âDonât freak out!â
(Spoiler: He freaks out anyway and ruins a goldfishâs life.)đ
Donât be Jerry. Donât panic or jump to discounting. Saying, âI know itâs a bit high butâŚâ is like warning a diner their food tastes bad before the first bite.
Pause. Breathe. Let them react first before you say another word.

Channel your inner Zen master before dropping that price bomb.
đ§STEP 2: Gauge the Room
You know that moment when the room feels ice-cold, and youâre sure they hate your pitch?.
Pause. Breathe. Observe. Sometimes, theyâre just processingâGive your prospects time to digest your pitch. Ask follow-up questions, not desperate justifications. A little patience can go a long way.
Tip: People love to think. Give them space to do it.
đ ď¸STEP 3: Reframe the Conversation
If your prospect pushes back, see it as a signal they need help connecting the dots.
Ask questions.
Maybe they arenât against the price itself but worried about cash flow or ROI.
Shift from price debate to problem-solving mode and open the door to closing the deal. đ

Letâs solve this puzzle together â price is just one piece.đ§Š
đSTEP 4: Hold the Line with Confidence
Sometimes, even your best moves donât land right away.
Thatâs okay.
Not every no is a loss.
đ¤Stay classy and firm: âIf the budget doesnât fit, I understand â I want the best solution for you, not stress.â
Respect your value. It shows confidence and attracts prospects who respect it too.
đą One Final WordâAnd No, Itâs Not âDiscountâ
Next time they say, âThatâs too much,â donât panic or bribe with freebies.
Unless itâs a puppy that seals the deal (and who can resist that?).đžđ
Smile and say, âHow can we make this work?â Collaboration is the magic key to turning that no into a yes.đ

No discount, just a little sales magic and teamwork.â¨đ°
Keep the Spark Alive: Your Sales Success Awaits!
Got tough sales questions?
Weâre here to help you master the art of the deal. Remember: confidence is key, and value always wins.
Keep closing those deals like a pro!đź
THATâS A WRAP
Weâll be back before you know it đ

To your sales success, đ
-Elana & Ryan
Find Elana On LinkedInÂ
Find Ryan On LinkedIn
P.S. Donât ghost us â vote below or drop a quick reply. We really wanna know!
How was todayâs newsletter?
Ways we can work togetherâŚ
1. Get to know Elana and Ryan. We even made a silly video for you a few months ago.
2. Weâre hosting a webinar this month: The 5 Secrets to Building Killer Sales Teams. Sharing is caring (and a great way to add value for your prospects and clients). We give away our blueprint, and we even send the actual templates after the workshop.
3. We not only teach recruiting, we also fancy ourselves as the best sales recruiting firm on the planet (we joke a lot, but not about Talent Harbor).
We also believe that 30% commission is ransom, not recruiting. So if youâd like to learn more (or just trade sea stories), hereâs a link directly to my calendar.
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