When you hear the term Purple Cow, you probably think about grape juice

or, if you’re like me

you imagine John Cena all lathered up in an Experian commercial

Brown-chicken-brown-cow

But really it’s about standing out in a crowd

And when I think about a boring-beige-bland-banal-blah crowd

so many b words

it’s gotta be Linked IN

I’m always amazed how boring thought leaders’ thoughts are

So I’m going to tell you how to be a purple cow

I spoke to Bryan Macdonald, marketer extraordinaire who is actively building his personal brand. And I milked so much info

So let’s moooooo-ve it right along and get into it

how-now-brown-cow you say?

Be different

Don’t be too professional

Stop chasing impressions

Don’t overthink your content

Some might say this newsletter is a little different

Stop, flattery will get you everywhere

Being a purple cow is different

that’s the point

Stand out and give people a reason to remember you

Everyone wants to be seen

especially on Linked IN

But very few are willing to be seen as different

It’s a vulnerable situation to put your personality out there

So much easier to sound like every other post

But it won’t get you the results you’re looking for

Put your personality out there my little lilac bovine

No one else is you - it’s your biggest advantage

Because we’re all different shades in the rainbow tail of a cartoon shooting star

What a professional Linked IN post!

OR

What a boring set up to highlight an idea that’s not even yours

Being too professional on LinkedIN is holding you back from sincere connections and quality engagement

You don’t work for these people

You’re the boss of your personal brand

Cut yourself some slack and loosen up babe

Spoiler: Mona was the boss the whole time

Would you rather have 1000 unreliable milking cows

Or a hundred solid producers

Ok, this metaphor is falling apart

Udderly ridiculous

The point is posting for the most impressions shouldn’t be your goal

Content developed for the masses becomes generalized and dilutes your personality

You should be seeking engagement

That’s where the milk’s at baby

Engagement is the metric that can lead to real connections

But try to stay away from the rage-baity stuff, we’re better than that

This should be an easy get if you read these newsletters

I usually take a few shots of robotussin and start banging the keyboard

Because your first instincts, your first drafts, are always more sincere

Spending too much time on your posts is inefficient and lessens the impact you’re seeking

Imperfect sincerity will be more engaging and an audience builder

Great conversation with Bryan Macdonald

Bryan takes us through his Purple Cow philosophy

talks about impressions vs engagement,

has nifty time-boxed rules for content creation,

and digs deep into the difference between growing an audience and generating business.

So check out our conversation.

How’d we do?

There were probably too many cow puns

And I got a little off the rails on the cough syrup bit

But please know I didn’t think too hard about this newsletter

Just trying to deliver value in an engaging format

Thanks for reading along and committing crimes with me

To your sales success— whatever you're confessing to 🚀

-Elana & Ryan
Find Elana On LinkedIn 
Find Ryan On LinkedIn

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